Charming + Main - Inspired style for your everyday life

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About US


Hi Gorgeous! Welcome to Charming and Main, and thank you for being here! I’m Erin, owner and a busy mom of 4, who runs on caffeine and chaos and wouldn’t have it any other way! 

In early 2016, I was a stay-at-home mom who was craving interaction outside of my always hungry kiddos. Don’t get me wrong, my family is my world, but I needed something outside of wiping noses and laundry (don't we all LOL!). 
That summer, my husband, Chris, and I started our online boutique, and we had absolutely no idea the wild ride in store for us! 

We built a boutique where women from all walks of life can come together, support each other, and find clothes that made them feel beautiful. Life is messy, busy, and complicated, but we don’t have to look the part, right?! 

My favorite thing about Charming and Main is the community we have formed. The relationships that transcend the screen. The friendships that cross state lines. And the passions that extend beyond fashion! 

We go Live 7 days a week, showcasing new styles, giving you styling tips, and most importantly, providing a fun, personalized shopping experience.

Shopping is meant to be fun and at Charming and Main it is!
Thanks for taking the time to learn a little more about us! Enjoy your shopping!