About Us

Hi! I’m Erin — founder of Charming & Main, mom of four, and someone who deeply understands how good it feels to slip into something that just works.

I started this boutique in 2016 with the hope of creating a space where women could find clothes that made them feel confident, comfortable, and completely themselves — no matter what their day looks like.

Every piece we bring in is chosen with real life in mind — for the school drop-offs, the busy mornings, the last-minute coffee dates, and everything in between. Because I know how powerful it is when getting dressed is the easy part of your day.

Thank you for being here. It means more than you know — and I hope you find something that feels like it was made just for you.